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In this blog, we reflect on how far firms have come with Consumer duty over the last 18 months; explore where the main challenges lie and discuss why manual spreadsheets are no longer fit for purpose when it comes to compliance monitoring. Plus how Actus Oversight can help you shift from reactive to proactive compliance.
The 31st July 2025 marked a significant milestone for FCA-regulated firms. This was the deadline for demonstrating full compliance with Consumer Duty for all open products and services, with closed book requirements to follow next year in 2026. Yet many firms still rely on manual tracking methods that not only waste time but also run counter to the proactive ethos of the duty itself.
The FCA’s Consumer Duty represents a shift from traditional rules-based regulation to an outcomes-focused regime. In essence, it is all about consumer protection so it applies to requires firms who support retail customers. The onus is on them to ensure that they offer fair value assessments when promoting or selling their financial products. The FCA’s expects firms to take particular responsibility for ‘vulnerable customers’ and to avoid foreseeable harm for those perceived to be in vulnerable circumstances or financial difficulty.
Provide ongoing support that results in positive customer outcomes
Ultimately, the Duty asks firms to consider: “Are we doing the right thing by our customers?” and not just “Are we compliant?”
In 2025 the FCA’s expectations have been to embed the Duty rather than announcing wholesale new rules. For example, the FCA’s focus areas for 2025/26 included: embedding the Duty across customer journeys; enhancing firms’ outcomes monitoring with a view to creating good outcomes for retail customers; introduction of fair value assessments; and more attention on vulnerable consumers or those in vulnerable situations. FCA+2CMS Law+2
When the Consumer Duty was launched many firms were scratching their heads about how to write a perfect board report. Some businesses were critical because they didn’t understand what the FCA’s expectations were in this area. However, as the year has gone on, it has become clearer that the FCA expects firms to take responsibility for understanding the consumer duty requirements and applying them in a way that is most appropriate to their market. They are not seeking to be prescriptive about the “How” of the regime as that encourages a ‘tick box’ approach to consumer protection. They want firms to think deeply about how they can increasingly deliver good customer outcomes over time. It isn’t a one and done thing.
That means that a ‘good’ board report is going to vary from one financial service firm to another because it needs to be specific to their market and circumstances. What the FCA has done is publish reviews of board-level reports from firms, pointing good practice (and poor) in how boards are overseeing the Duty. This approach is giving guidance to firms about effective consumer duty implementation and in particular good practice without being overly prescriptive which might encourage ‘tick box’ copy cats. FCA
There is evidence that firms are responding: health-checks by law firms and advisers report that firms are stress-testing their implementation of the Duty, including products & services design, customer journeys, and support-outcomes. CMS Law+1
Meanwhile the FCA has signalled a streamlining exercise, having called for senior management input, it is reviewing how the rules and guidance can be simplified, and how prescriptive disclosure and other legacy obligations may be rationalised. However, just because they are not being prescriptive, they are still expecting firms to actively look to evidence improvement against the four outcomes. This is where a solution like Actus Oversight can be invaluable, supporting firms to capture their KPI’s and Improvement actions and track progress on a monthly, quarterly and annual basis. Rather than antiquated spreadsheets Actus Oversight dashboards allow firms to align with the cross cutting rules and four outcomes using clear visual dashboards. This makes it simple for firms to evidence that they are meeting the duty’s standards while also acting as a valuable business tool.
Let’s face it, some firms may still be sitting back because so far, only one overt enforcement case under the Duty has emerged and full public Final Notice cases are still somewhat limited.//www.investmentweek.co.uk/
However, the FCA has publicly confirmed that the Consumer Duty is now part of its enforcement lens and that it expects firms to act to deliver good outcomes and to be held accountable for failures. Legal commentary also suggests that when enforcement under the Duty happens it will focus heavily on the cross-cutting rules (for example “avoiding foreseeable harm”, “acting in good faith”, “supporting customers’ financial objectives”) rather than just the outcome rules alone. UK Finance+1
Looking ahead to 2026, firms will need to move from implementation plans to sustained embedding and improvement of the Consumer Duty requirements across culture, governance, product-lifecycle, and monitoring. Here are some key areas of focus:
Despite the scale of this regulatory change, many firms still rely on outdated, manual tracking approaches. Here’s why that’s a problem:
Manually entering Consumer Duty metrics into spreadsheets, emailing stakeholders for updates, or consolidating responses for board reports is incredibly time-consuming. These admin-heavy processes drain internal resource and distract from higher-value activity.
Spreadsheets usually capture what’s already gone wrong: complaints, dropped calls, missed SLAs. These lagging indicators don’t help firms anticipate risk or prevent poor outcomes before they happen which is the core principle of the Duty.
Boards are expected to take ownership of Consumer Duty compliance. But how can they do that with outdated spreadsheets, patchy oversight, or manually compiled reports that may be days (or weeks) out of date?
Manual tools make it hard to demonstrate governance, accountability, or responsiveness- three things the FCA will be expecting from your annual board reports due from July 2024 onwards.
Consumer Duty isn’t just about avoiding non-compliance—it’s about driving better customer outcomes. Actus Oversight supports this goal with purpose-built technology that enables:
Assign metrics to specific owners with system-generated reminders and action tracking. Never chase for updates again.
Track performance live with clear, visual dashboards. Use RAG ratings to highlight areas of concern, drill down to root causes, and act before the issue becomes a complaint.
Monitor customer understanding, vulnerability triggers, training completion rates, and other forward-looking metrics that help you predict and prevent poor outcomes.
Easily export evidence of actions taken, outcomes monitored, and gaps closed. Provide your board – and the FCA – with the assurance they need.
The FCA wants more than regulatory tick-boxing. The new rules should promote visibility, accountability, and a culture of continuous improvement around good outcomes. This requires firms to be proactive about increasing consumer understanding, avoiding foreseeable harm and to see this as an ongoing process of improvement – a journey, not a destination. Spreadsheets introduce risk in the form of version control and lack of visibility, to say nothing of the administration involved. One off PowerPoint presentations don’t show the journey of improvement and the vision for the future, encouraging a tick-box mentality.
Actus Oversight is a uniquely, affordable SaaS solution that has been specifically designed to support firms to track and manage Consumer Duty proactively.
With clear Management Information, auditable action tracking and intuitive dashboards, Actus moves you from managing risk retrospectively to proactively safeguarding customer outcomes.
As we move into 2026 the FCA is expecting financial services firms to be embedding better outcomes for retail customer and to be able to demonstrate this. Now is the time to switch from spreadsheet-driven compliance to a system like Actus Oversight designed for dynamic, outcomes-focused oversight.
Actus Oversight enables you to:
2025 has been a transitional year for the Consumer Duty: the major milestones are in place, and the focus has shifted to embedding, monitoring and evidencing better consumer outcomes. But embedding culture, board governance, product lifecycle governance and robust monitoring are now the hard yards. In 2026 firms must move beyond “we have implemented the Duty” to “we are living and breathing it — and proving it.” For performance management and compliance software providers (or firms helping organisations do this) there is a clear alignment: embedding the Duty requires strong governance, audit trail, monitoring dashboards and clarity of outcomes. The time for planning is past — the time for sustained embedding is now.
Consumer Duty is not a one-off compliance exercise – it’s a long-term shift in how financial firms operate. Those who embrace the spirit of the Duty, backed by modern oversight tools, will not only satisfy the regulator but they’ll also build stronger customer trust, loyalty, and long-term business value.
Book a personalised demo of Actus Oversight today and find out how we can help you meet, and exceed, your Consumer Duty obligations.
Actus Oversight – Consumer Duty Software
Enjoy this blog by Lucinda? See below for more compliance resources available to you.
Apple Podcasts: https://podcasts.apple.com/gb/podcast/compliance-culture/id1852447666
Spotify: https://open.spotify.com/show/5rwSPD896RiPsNBYCpJtT3
Amazon Music: https://music.amazon.com/podcasts/3992bc37-659d-4afe-8f33-9d07ac0ec84b/compliance-culture?ref=dm_ff…
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