Cathie Donaldson Joins Actus for a Strategic Culture Webinar

Why Culture Matters: Building the Business Case with Cathie Donaldson

We’re excited to welcome back Cathie Donaldson, culture expert, executive coach, and former HR Uprising podcast guest, for an upcoming joint webinar titled:

“Building a Business Case for Culture: Strategies for HR Leaders to Secure Executive Buy-In.”

Culture often gets labelled as the “soft stuff” in business but as Cathie puts it, culture is one of the hardest and most business-critical levers we have. When it’s thriving, it fuels performance, engagement, and innovation. When neglected, it quietly chips away at productivity, retention, and growth.

So why is it still so tough to get culture the boardroom spotlight it deserves?

That’s exactly what we’ll be exploring in this practical, thought-provoking session designed for HR leaders who are ready to make culture a key item on the agenda.

Cathie brings a wealth of insight from her work as Managing Director at Leadership Impact Ltd, where she’s helped organisations bridge the gap between people strategies and commercial outcomes.

What to Expect:

• Real-world case studies showing the impact of culture (or lack thereof).
• Tools to build a compelling business case that speaks executives’ language.
• Guidance on how to hold the mirror up to leadership behaviours.
• Practical steps for tracking and sustaining culture change.

Whether you’re struggling to get execs to take culture seriously, or just want fresh ideas on how to present it as a strategic asset, this session will offer actionable takeaways you can use straight away.

We’re grateful to have Cathie on board for this important conversation, and we can’t wait to dig into the business behind the buzzwords.

Join us on Tuesday, 29 April 2025 at 12:30 PM for this insightful webinar – we’d love to see you there!

Sign up here 

This isn’t Cathie’s first time collaborating with us, she previously joined Lucinda on the HR Uprising Podcast for a powerful episode titled “Addressing Workplace Bullying”, alongside anti-bullying advocate Nicki Eyre.

In that conversation, Cathie brought her usual clarity and compassion to another topic that’s often brushed under the rug. The episode explored how bullying erodes organisational culture from the inside out, often with large effects on performance, engagement and wellbeing.

Listeners gained insights into why bullying can be difficult to define, how current formal processes can fall short, and the staggering £28 billion cost of workplace conflict to UK businesses. It was a clear reminder that culture isn’t just about what’s written in policies, it’s about how people experience the workplace every day.

If you haven’t heard it yet, it’s worth a listen and it gives just a taste of Cathie’s thoughtful and practical approach that she will bring to our upcoming webinar.

Listen here